Exclusive: Rimmel London Just Named It's First Celebrity Makeup Artist

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In a area of makeup artistry, Jo Baker is a tip dog. Her career blew adult when she began operative with Usher in 2003, and given then, she’s worked with Rita Ora, Emmy Rossum, and Sharon Stone (just to name a few). But to her well-to-do CV, she’s adding another title: makeup artist for Rimmel London. We spoke with a attention oldster about her London roots, Kate Moss, and Baker’s favorite mascara.

Why did we confirm to align with Rimmel London?
“It’s such a ideal fit since I’m a Londoner and unequivocally unapproachable of it, and I’ve brought over a lot of my London character to America. Having a partnership with a code that represents where we come from only feels like a healthy fit. Rimmel was one of a initial makeup lines we used when we was 13 years old. we would go in a drugstore in high propagandize and get a black eyeliner and a Heather Shimmer lipstick.”

How does Rimmel channel that London style?
“Rimmel has this approachable, cool-girl appeal. It gives we products that are somewhat irritable and have a small bit of attitude, that allows people to play around. Whatever it is, a product delivers. It’s not doubtful only since it’s cheaper. It is still quality.”

How would we report your personal makeup aesthetic?
“I wish my women to demeanour cold and badass and clever and sexy, fundamentally have a small bit of poise that is over a pretty. It wouldn’t be about carrying each singular component of your face fine-tuned though carrying a little commission of something left out so we don’t demeanour like you’ve spent dual hours in a mirror. we competence spend that most time for a red carpet, though we wish it to demeanour effortless.”

Who is your makeup icon?
“It’s so easy. Kate Moss. Growing adult in London, we remember being in my late teenagers and being in astonishment of her. She was a insurgent and a stone and hurl girl. She’s shabby my personal character massively. She was a bar of ‘would Kate Moss wear this?’”

What are some of your favorite products from a line?
The Super Curler 24 Hour Mascara. It’s unequivocally unique. It curls lashes but a lash curler, and to be honest, a some-more twisted a lashes, a better. we only used it on a Forever 21 debate on all a girls, and there was no runoff, flaking, or shedding, and they had a good twist that lasted a whole shoot.”

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PHOTOS: Courtesy of Rimmel London

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