Florida's women leaders concentration on expansion and balance

At a same time women are starting and flourishing businesses in record numbers, they also are opposed an always-on enlightenment that brings new challenges. For association leaders, there is an tacit expectancy to be on-call 24/7 while staying ardent about business goals and instilling passion in their teams.

Now, a newly expelled consult by The Commonwealth Institute South Florida shows that notwithstanding a exhausting final on their time, many women leaders in Florida are committed to flourishing their businesses in 2016. The consult of 350 women-led businesses in Florida reveals 54 percent of women business leaders predict assuage enlargement for their companies and scarcely 27 design estimable growth. “As their businesses grow, a women are realizing it takes a heck of a lot some-more time government or employing some-more help, yet they are doing what it takes,” pronounced Laurie Kaye Davis, executive executive of TCI.

The consult also reveals a new opinion toward a finish goal. Women business owners contend they are some-more meddlesome in offered their businesses than in a past. This year, 45 percent some-more leaders reported they would cruise offered their businesses to a accessible customer or incomparable aspirant rather than holding on to it to say an income or leave it to their children. “Women are throwing on to a appetite of offered out during a right time,” pronounced Janet Altman, selling principal with Kaufman Rossin in Miami, unite of TCI’s survey.

The 2016 State of Women-Owned Businesses report, consecrated by American Express OPEN, found that Florida ranked No. 1 in a republic for a enlargement of women-owned businesses. As they conduct growth, women leaders are adopting new strategies to conduct their personal lives in a certain way, too. Some of a women leaders regulating a fast-growing organizations in Florida share their insight:


Orangetheory Fitness owners Ellen Latham says integrating work and life creates for prolonged days, yet it is also her tip to building a successful business.

“I arise adult during 5:30 a.m. and go to bed during 11 p.m.,” Latham says. She spends her prolonged days training aptness classes, supervising instructors, articulate to franchisees, overseeing corporate growth, and many importantly, integrating use into her workday. “As prolonged as we say my six-day-a-week examination module we am means to recover highlight and encourage adequate appetite to keep pushing.”

Latham, owners of Ellen’s Pilates in Davie, finds herself in a rarely rival attention as she builds her aptness empire. (See story, Page 12.) She non-stop a commander Orangetheory studio in 2010 in Fort Lauderdale and within a initial year, she and a business partner sole 3 franchises. Today there are Orangetheory Fitness corporate or franchises locations in any state and another 365 studios will open in 2016. By a year 2017, Latham expects to have 1,000 franchised studios open. Orangetheory Fitness was recently named No. 3 of a 50 fastest-growing women-owned/led companies by American Express and a Women Presidents’ Organization, a inhabitant nonprofit. Rapid enlargement has a longtime aptness veteran formulating timelines to accommodate her goals: “I have to relentlessly concentration when we wish to accomplish something.”

Olga Ramudo, boss of Express Travel, says she creates transparent bounds between work and play.

“From Monday to Friday, we fundamentally don’t have a life,” Ramudo says. “I work 12- to 14-hour days and start responding emails during 5:30 in a morning. However, weekends are mine. we get in a bad mood if we need to do anything associated to work during a weekend. This is my time for shopping, lunch with friends, gym, massage, fertilizing my orchids, etc. we do check emails irregularly only to see if there is anything critical, yet we do that while station in line during a store, while on a red light, while in a kitchen. Having those dual days for me recharges my batteries for a week ahead.”

Ramudo says consistent connectivity is compulsory in a transport industry, nonetheless formidable to manage: “I try to do all and anything, immediately — that approach it goes ‘off’ my list. we find use in carrying one reduction thing to do.”

Lisa Lutoff-Perlo, boss and CEO of Celebrity Cruises, says she actively manages work highlight to forestall it from holding a fee on a people she cares about.

That bid recently compulsory creation changes to her daily schedule: “I had formerly authorised my calendar to be scheduled in a approach that was unsustainable. My executive partner now puts a smallest of 3 gray durations into any of my days so we have breaks between meetings. It is during my option to repurpose one of these breaks — during slightest it is my choice.”

Lutoff-Perlo says a array of initiatives, hurdles and opportunities that she deals with on a daily basement are unconstrained and impossibly varied. As a corporate leader, she accepts a fact that her work responsibilities will miscarry her personal life. “I have a pursuit that truly is 24/7 since we am obliged for a swift of ships that transport around a universe and work 365 days of a year, around a clock. If a group needs me, we am there.”


Kizzy M. Dominguez, boss of K. Parks Consulting, says life is a array of tradeoffs between business and personal endeavors.

On any given week, Dominguez competence transport to Washington, D.C., or California — all a while gripping clients satisfied, participating in discussion calls, handling a disbursed work team, responding to incoming email during all hours and staying in hit with her husband. For now, Dominguez and her father are on conflicting ends of a country, any perplexing to pursue career goals.

Although a tradeoff is temporary, Dominguez says she works extra-hard to make time to promulgate with her father via a work day. “Balancing all can be overwhelming,” she says. “I try not to demeanour during it that way. It’s like walking on a tightrope. If we demeanour down, we will fall.”

Dominguez says she relies on mentors to assistance her navigate obstacles that could outing adult a immature businesswoman. A vicious square of knowledge she has put into use involves delegation: “To grow my business, delegating is crucial. It’s not only about delegating a task, though. It’s about ensuring those on a receiving finish know because they are being tasked and because a outcome is important.”

Germaine Smith-Baugh, boss and CEO of a Urban League of Broward County, says work-life formation will constantly change formed on a needs of your work and your family.

“There are times when work gets some-more and there are times when my family gets some-more — so we do a dance, someday it’s strut others times it might be a mambo,” she says.

Smith-Baugh balances shortcoming for heading her classification with being a mom of dual children. Every January, she says, she blocks out a times on her work calendar that she skeleton to be with her children — open break, Thanksgiving, birthdays. She does a same thing in Aug after looking during a propagandize calendar: “I make it transparent to my kids what kind of mom they have — a operative one. So ‘no,’ we won’t be a category mom formulation all a parties, yet they get to collect that parties are non-negotiable, and we work to be there.”

Like other leaders, Smith-Baugh feels a vigour to stay connected to her bureau all a time. “I have found that my group takes cues from me, so we am perplexing to ratchet down a after-hours and weekend emails. we also advise them if we am going to work on a weekend so they are not responding to my emails.”

Findings from a survey

The Commonwealth Institute South Florida’s consult of women-led businesses in Florida also showed that:

Exit plan has changed: 34 percent of a 350 respondents pronounced they would be some-more prone to sell their businesses to accessible buyers or incomparable competitors than reason on to them long-term.

Nontraditional appropriation is on a rise: While a infancy rest on assets and credit cards, about 7 percent are regulating crowdfunding, try collateral and angel investors.

The most-cited barrier to growth: A miss of sponsors to secure opportunities.

More than 55 percent of women-led business gifted assuage or estimable enlargement in 2015.

67 percent of women-led business were started by a stream leader.

Source: The Commonwealth Institute Florida 2016 Women-Led Businesses Survey, (4,000 surveyed, 350 responded)

TCI’s awards ceremony, luncheon

The Commonwealth Institute’s 11th Annual Awards Ceremony Luncheon honoring a tip women-led Businesses in Florida will be hold during Jungle Island, 1111 Parrot Jungle Trail, Miami from 11:30 a.m.-2 p.m. Wednesday. Tickets are accessible during https://secure.acceptiva.com/?cst=3601f0.

Before a list is unveiled, TCI and Kaufman Rossin will horde a panel of 4 women who have blazed a route in their particular industries: Alicia Cervera Lamadrid (managing partner of Cervera Real Estate), Ellen Latham (partner and owners of Orangetheory Fitness), Lisa Lutoff-Perlo (president and CEO of Celebrity Cruises), and Germaine Smith-Baugh (president and CEO of a Urban League of Broward County).

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