Irish Times Gets Recognition during INMA Awards

pic1-9The Irish Times was recognized in dual categories during a International News Media Association Global Media Awards this week in London.

The awards recognize a many innovative initiatives to grow audience, income and brand. The 2016 foe generated 699 entries from 264 news brands in 40 countries.

In a Best Marketing Solution for an Advertising Client category, The Irish Times was awarded third place for a collaborative partnership that was a AIB Start-Up Academy. It also came in third place in a Best Execution of Native Advertising difficulty for a calm work on Kenco’a Coffee V Gangs initiative.

For a AIB entry, a brief, supposing by AIB’s group Starcom, was to assistance serve raise AIB as a heading bank for start-ups and to extend a strech and remember of The AIB Start-Up Academy. The partnership aims to serve raise code notice of AIB among a start-up community. The partnership allows both partners to rivet with start-up business in a certain and persisting way, according to a Irish Times.

For a Kenco Coffee V Gangs campaign, Kenco took 20 immature people, comparison by internal NGOs, and enrolled them in a one-year training march to give them a skills to work in a coffee industry. The Irish Times set about formulating a multiplatform calm lead solution, opposite digital and imitation platforms, incorporating a best use of writing, video, audio and images to communicate a genuine and honest description of a people, places and issues involved, assembly all objectives set out in a brief, supposing by Kenco’s group during a time of commissioning, PHD.

Dedicated to surfacing a best ideas in media worldwide, a INMA Global Media Awards foe perceived 699 entries from 264 news brands in 40 countries, of that 117 done a final shortlist.

“The best place for media companies to demeanour for ideas and impulse is internationally,” pronounced Earl J. Wilkinson, executive executive and CEO of INMA. “And what we see in a finalists for this year’s Global Media Awards are aspirational code stories joining with audiences, delivering value for advertisers, and creation a joining to innovation.”

According to Viv McKechnie, Irish Times Business to Business Director: “We are not usually gay with this acknowledgment on an general turn for The Irish Times though also for a partners in both instances AIB and Kenco. Commitment to creation in edition value is zero new to a Irish Times, and this, a latest acknowledgment from a tellurian community, reaffirms a core purpose that has been to furnish calm that is trusted, suitable and engaging, values that have not wavered in over 150 years.”

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